Time Context

June 1976

* A CyGy garment was established by Guia Collantes and Carmela Santos. September 1976* The cousin’s started researched, copied, revised and altered designs from magazines, stores and television and they finished their first fashion collection.

1977* Cy Gy garment got their first expansion acquiring six industrial machines and hiring more sewers.

By end of 1991* Their employee was 25 workers.* Their manufacturing has with 12 subcontractors, that capacity up to 18,000 pieces a month.* Their making ravenous of about P14 M per year, they focus their production on making SM’s private labels ladies’ wear brand.

1980’s

* Were especially challenging years for the company. This was the time when the Philippine economy experienced a slump due to Ninoy Aquino’s assassination which brought about political and economic instability.

1986

* CyGy Garments began to prosper, because of economy slightly improved.* CyGy orders expanded to 150 pieces /style and average of 4 to 5 styles per week.* During this time, entrepreneurs began to time into garments manufacturing and more ladies were manufactures have SM suppliers.

* An (October) new mall in operation has initiated orders for that month.

View point taken

If I were being in a situation like this, I design original clothes that suit in our customer. I submit it in other malls not only in SM, Even though SM is the one of the better mall. I pursue to supply to other mall or I build my own boutique to be popular in other consumer even though it’s expensive to spread the good quality that I have. To assure that the product will continue. Because there’s competitors began into garments industry.

Statement of the problem

Major problems:

* Is it necessary for Cygy to expand product line to maintain market share or is expanding its market a better proposition.* CYGY samples submitted frequently being rejected or the samples on hold.

Minor problems:

* The competitors began to venture into garments manufacturing and more ladies were manufactures became SM supplier.* Metro manila was plagued with 10-12 brown outs.* Economy in the Philippines experienced a stump due to Ninoy’s Aquino’s assassination which brought about political and economic instability.